Marketing Innovation Intern

So what does a MARKETING INNOVATION INTERN do?

A Marketing Innovation Intern at Maison Mika will report to our Chief Commercial Officer  (CCO) to plan, execute and measure the impact of several key initiatives:

• CRM: Develop our CRM strategy together with the CCO to deliver an enhanced customer experience. The intern will be responsible to develop content for our Email series, desgin emails using MailChimp and track e-mail performance.
• Market Research: We value so much our customers that everything we do is around the customer understanding. The intern will be involved in desgining, executing and analyzing some qualitative research to gain additional customer insights including user experience. Methodologies will range from face-to-face to online surveys.  
• Product development: As Maison Mika is all about delivering experiences. We need someone who is very creative, inspiring and questions the status quo to help us develop themed boxes for our customers. This will involve from brainstorming ideas, validating concepts with customers, photo shooting and creating promotional campagins.
• SEO: SEO is key for customer to find us. The intern will be responsible in analzying competitor websites for organic traffic insights, design and execute A/B testing, optimize content in website and determine the best keywords to focus on throughout campaigns.
• Performance measurement: The intern will be responsible to track the defined KPIs for all marketing efforts by consolidating all metrics in a scorecard. This should be presented to the COO and CEO in a frequent basis.
• Develop and execute marketing campaigns: This is where your creativity, local understanding of the market and passion comes in! You will be contributing in the development of the marketing plan, desgin marketing campaigns, partner with agencies or influencers; and of course, measure the success of these campaigns. 
• Events: Intern will be responsible to update the event calendar where Maison Mika should be present, create the strategy of participation and manage logistics/ execution of events.
• Social media: Intern will contribute to create the social media strategy, content generation, tracking social sentiment and design an influencer program!

SEO:

• A deep understanding of how the search engines rank websites
• Experience with content writing, building backlinks, and optimizing webpages
• Understanding of how local search works and best practices

Personal profile:

• An open-minded, passionate person keen to be part of this sexual movement
• Good interpersonal and communications skills, for interaction with consumers  and internal team
• Applicant must be creative, hardworking, organized and willing to learn
• Strong analytical thinking
• Independent and resourceful, capable of working under minimum supervision, work from home option is available
• Highly proficient in English speaking and writing

Technical expertise:

• Proficiency in Adobe Photoshop, Microsoft Office- Word, Powerpoint, Excel and social media platforms
• Degree  in marketing or engineering or prior experience in a marketing-related discipline
• Bonus skills: Visual design skills, video editing, HTML/CSS
• Bonus platforms: Shopify, Canva, MailChimp

We’re Maison Mika and we’re all about celebrating pleasures and healthy relationships. Hello! We are an exciting start-up based in cosmopolitan Singapore with operations in both Singapore and Hong Kong.  Our vision is to lead the way in building a global community that educates and promotes a culture of embracing sexuality as a pillar of any healthy relationship and a fulfilling life.  Maison Mika is a new, fresh and positive concept to the market!  We want to create an aspirational brand that is appealing to the mainstream consumers by providing a very unique, personalized and positive experience by bringing a modern take on sex and relationships. How do we do that? We are in the journey to provide every adult with a variety of solutions that will support them to embrace their sexual wellness that leads to strong connections. These tools range from a selected collection of intimate lifestyle products to creative packaging products inspired from real customer insights and life milestones to a range of events endorsed by our partners who are experts in the realms of relationship navigation and sexual wellness. There are many exciting Marketing projects that represent a great opportunity for an intern (or student) to learn from our seasoned Marketing expert. This is a hands-on opportunity for the innovators and adventurous students who are willing to come on board with new ideas, solutions, and be eager to learn and execute campaigns (online and offline). If this sounds good to you, we are looking for you!

We are the first in the market with this unique/ fresh and relevant concept  Our founders have great expertise and had worked for multi-national recognized companies. They are willing to share this knowledge, to mentor and guide an intern to build this exciting start-up  Flexible culture-  as an intern you can work from home, from a coffee shop at your own time! We have so many exciting plans to launch in the market. You will have the opportunity to learn many skills. Project include market research, social media management and tracking, off-line events, partnerships, advertising, UX, SEO and more!